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Swire Beverages: Implementing CSR in China
Marquis, Christopher; Donovan, G.A.; Chu, Yi KwanCase HBS-410021-EService and Operations ManagementSwire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers organizational design decisions in setting up the committee to oversee the diverse CSR initiatives that occurred in the dispersed plant locations, and the ongoing work to better connect CSR...Starting at €8.20