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McDonald's India: Optimizing the French Fries Supply Chain - Teaching note
Lee H; Rammohan STeaching Note SGSB-GS79TN-EService and Operations ManagementBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Starting at €0.00
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Lean Implementation at Siemens' Kalwa Plant
Jamie Anderson; Subramanian Chidambaran; Vaibhav KhandekarCase IVEY-9B12M026-EService and Operations Management, StrategyThe Siemens Kalwa factory in Mumbai, also referred to as Kalwa Works (KW), started in 1973 with the production of motors and later diversified to produce switchgears and switchboards. By 2009, 40 per cent of all Siemens India employees were working in Kalwa and contributing 45 per cent of the total Siemens India production. Kalwa had become the most important business centre for Siemens India.In October 2006, Siemens AG decided to implement lean ...Starting at €8.20
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Dalian Airport's Alliance Management Dilemma
Miao Cui; Jun Wang; Jacqueline Tuck; Jingqin Su; Shujuan WangCase IVEY-9B13M120-EService and Operations Management, StrategyThe general manager of market development for the Dalian International Airport in China was worried. Two years after he had successfully launched the Northeastern Hinterland and Bohai Rim Region Airport Aviation Market Strategic Alliance in 2009, it was facing serious external and internal challenges. Competitors had begun to impact on the alliance by intensively adding flights to regional airports with the support of subsidies from provincial an...Starting at €8.20
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Oral Insulin: Breakthrough Innovation at Biocon
Nita Sachan; Prasad Kaipa; Anand Nandkumar; Charles DhanarajCase IVEY-9B11M065-EEntrepreneurship, Service and Operations Management, StrategyThis case deals with the innovation challenges of a medium-sized firm (under $1 billion) in an emerging economy (India), particularly the challenges of product development and commercialization. The management has to decide how to proceed with a promising novel formula for oral insulin — promising both in terms of financial returns as well as social impact. The company has spent several years of research and development in getting the drug throug...Starting at €8.20
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Pramanik Containers and the Bottleneck Challenge (A)
Rajiv AgarwalCase IVEY-9B12E014-EEntrepreneurship, Information Technologies, Service and Operations Management, StrategyIn 2010, a recent business graduate tries to resolve a constant bottleneck in the printing department of the family business. The two-part case discusses the issues of identifying the need for relevant information and then discusses the staff’s resistance to change and how these objections were handled and overcome. This pair of cases seeks to identify the pressures faced by small businesses, along with the task of managing the various stakeholde...Starting at €8.20
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Location Planning at A.B. Corp.
Jitendra R. SharmaCase IVEY-9B12D008-ECorporate Governance, Service and Operations Management, StrategyIn March 2010, the management of A.B. Corp. announced its plan to select a definite location for its central warehouse. The company, a major producer of agriculture and farm equipment, had gone through three consecutive years of financial loss as a result of increasing production costs. Management had to select a central warehouse between four candidates, based on the location of five distribution centres, the loads to be transferred, and other f...Starting at €8.20
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Strategic Sourcing at Whirlpool China: Finding the Ideal Supplier
Martin Lockstrom; Thomas E. Callarman; Shengrong (Linda) ZhangCase IVEY-9B12D012-EService and Operations ManagementIt was April 10, 2011, when the head of Whirlpool’s Asia International Procurement Office in Shanghai was informed by his colleagues that the company was about to launch a new energy-efficient refrigerator model in just six months. For the new refrigerator model, the basic difference was in the motor; the current AC motor would need to be replaced with a DC motor, which was more efficient but also more expensive. He would have to find a suitable ...Starting at €8.20
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DVMS Power Electronics Private Limited: Capacity Analysis
Kedar P. Joshi; Vasanth Kamath VP; Mohnish GulveCase IVEY-9B17D025-EService and Operations ManagementIn 2016, the deputy general manager of operations at DVMS Power Electronics Private Limited (DVMS) in Gujarat, India, was faced with a problem at the company’s transformer plant. In recent years, amidst growing demand, the company had experienced low manufacturing capacity and was often unable to fill customer orders. Various stakeholders expressed their concerns about failing service levels. The deputy general manager was considering additional ...Starting at €8.20
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Safe Boat Trip Ltd.: Launching the Flying Ferries
Joshin John; Neetha J. Eappen; Sushil KumarCase IVEY-9B17D015-EEntrepreneurship, Service and Operations Management, StrategySafe Boat Trip Private Limited (Safe Boat Trip) of Kerala, India, is planning to launch a hydrofoil ferry service connecting the Port of Kochi, India, with two other ports in the state of Kerala by August 2016, to benefit from the tourism potential of the season in Kerala. The managing director has asked the principal superintendent of Safe Boat Trip to prepare a project plan for the boats to be commissioned into service, following approval from ...Starting at €8.20
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Carlsberg in Emerging Markets
Michael W. Hansen; Torben Pedersen; Marcus Moller LarsenCase IVEY-9B11M009-EService and Operations Management, StrategyRisking becoming the target of a hostile takeover or being cornered as a small regional player in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to expand into rapidly growing emerging markets to pursue new arenas of growth. By 2008, this strategy had paid off, and Carlsberg was positioned among the five largest breweries in the world. In the Russian market — one of the fastest-growing markets in the world — Car...Starting at €8.20