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6 Ballygunge Place: Has the Brand Reached Its Destination
Soumya Sarkar; Madhupa BakshiCase IVEY-9B19A004-EEntrepreneurship, Marketing, StrategyIn 2016, the promoters of Savourites Hospitality Private Limited, which owned the fine-dining restaurant 6 Ballygunge Place, in Kolkata, were visiting London to explore possible future growth plans. Their foray into the market of Bengali cuisine through 6 Ballygunge Place had been successful and had developed into a strong destination brand. With a view to growing, Savourites’ promoters had ventured into newer product offerings and had tried movi...Starting at €8.20