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BTS, K-Pop and the Hallyu: Creating Waves Softly
Tulsi JayakumarCase IVEY-W25501-EEconomicsIn May 2021, the South Korean boy band BTS beat out other international musicians for all four of the Billboard Music Awards for which they had been nominated. “Dynamite,” BTS’s top-selling song, was the band’s first song in English. BTS and other K-pop groups had been able to achieve a high level of global success, especially since 2013, despite singing in a language that was foreign to many listeners. K-pop and other elements of Korea’s ...Starting at €8.20