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SMR: United against a Global Media Giant
Sanghyeak Yoon; Hyungjin Kim; Young-Gul KimCase IVEY-9B18M090-EEntrepreneurship, StrategyIn 2014, recognizing that their leadership in the online media market was weakening, eight Korean television broadcasters severed their ties with YouTube and formed Smart Media Representative Co. Ltd. (SMR), an alliance to collectively distribute online television content and advertising on behalf of the broadcasters. SMR changed the nature of the online video market in Korea. The rights to advertising sales, programming, and distribution that we...Starting at €8.20
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Televigilancia en el Visiting Nurse Health System
McFarlan, F. Warren; Keil, Mark; Kaul, MalaCase HBS-117S07Information TechnologiesLos esfuerzos de la televigilancia en Visiting Nurse Health System caso presenta una casa de organización de atención médica para usar televigilancia para mejorar la calidad de la atención prestada a los pacientes en situación de riesgo que fueron dados de alta de hospitales y necesitan cuidados en el hogar. Después de dos años de usar el sistema de salud de amigos para la televigilancia de pacientes en situación de riesgo, Mark Oshnock, Presiden...Starting at €8.20
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Be a Better Leader, Have a Richer Life (Spanish version)
Friedman, Stewart D.Article HBS-R0804HLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Work fills most executives' lives to the brim, leaving insufficient time for their families, their communities, and themselves. But Wharton professor Friedman suggests that, rather than view the problem as a set of trade-offs, executives use their leadership talen...Starting at €8.20
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Deciding How to Decide (Spanish version)
Courtney, Hugh; Lovallo, Dan; Clarke, CarminaArticle HBS-R1311CLeadership and People Managementhow well you understand the variables that will determine success, how well you can predict the range of possible outcomes, and how centralized the relevant information is. The authors bring their framework to life using decisions that executives at McDonald's might need to make--from the very clear-cut (choosing a site for a new store in the United States) to the highly uncertain (changing the business in response to the obesity epidemic).Starting at €8.20
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Samsung Electronics (Spanish version)
Siegel, Jordan; Chang, James JinhoCase HBS-707S09StrategyWhen is it possible to create a dual advantage of being both low cost and differentiated? In this case, students assess whether Samsung Electronics has been able to achieve such a dual advantage, and if so, how this was possible. Moreover, Samsung Electronics' long-held competitive advantage is under renewed attack. Students also can assess how Samsung should respond to large-scale Chinese entry into its industry.Starting at €8.20
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Transformación de Corea Inc.: crisis financiera y reforma institucional
Alfaro, Laura; Kim, ReneeCase HBS-714S13EconomicsCorea del Sur, como una de las economías asiáticas "tigres", se transformó en el 11 del mundo y la mayor economía de los principales exportadores en 1996, emergiendo de ser uno de los países de ingresos más bajos de la región de la espalda en la década de 1960. Sin embargo, un año después, en 1997, Corea fue arrastrado por la crisis financiera asiática y buscó un récord de $ 58 mil millones de rescate del Fondo Monetario Internacional. La crisis ...Starting at €8.20
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Living on the Razor's Edge (Spanish version)
Wasserman, NoamCase HBS-813S11EntrepreneurshipDescribes the issues facing a founder-CEO regarding building a board of directors, assembling an executive team, managing tension between co-founders, and outsourcing system development work.Starting at €8.20
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Ockham Technologies (B): Building the Board (Spanish Version)
Wasserman, NoamCase HBS-814S11EntrepreneurshipDescribe los problemas que enfrenta el fundador-director general en relación con la construcción de un tablero, el montaje de un equipo ejecutivo, la gestión de tensión entre los co-fundadores, y la externalización de trabajo de desarrollo.Starting at €5.74
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Creating and Capturing Value in a Social Network (Spanish version)
Gupta, Sunil; Han, SangmanCase HBS-510S22MarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Starting at €8.20
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Webster Industries (A) (Spanish version)
Thomas, R. Roosevelt, Jr.Case HBS-403S01Leadership and People ManagementThe manufacturing manager of Webster's largest division is told to cut his managerial payroll by 15%. Provides company background data and a description of the manufacturing manager's reactions to the proposed reduction. Provides the students with an opportunity to design a strategy for making the reduction decisions and also to discuss some of the difficulties inherent in a large reduction of force. Also contains a detailed description of Webste...Starting at €8.20