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Joeone Company Ltd.: Business Model Innovation in the Chinese Fashion Industry
Futian Chen; Vanessa Hasse; Hong Zhan; Xiaoxiao LiuCase IVEY-9B20M030-EEntrepreneurship, StrategyFrom its humble beginnings as a start-up in China’s Jinjiang County in 1989, Joeone Company Ltd. (Joeone) had grown to become the country’s best-selling producer of men’s pants. Over the past three decades, the company’s founder and chairperson had faced several substantive turning points, including a quality crisis, a period of mediocre growth, and the need to enhance the sophistication of the company’s management approach. These turning points ...Starting at €8.20