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Ele.me: The Entrepreneur's Growth Dilemma
Simon Parker; Xu Zhao; David SangCase IVEY-9B16M012-EEntrepreneurship, StrategyIn June 2014, the co-founder and chief executive officer of the fast-growing, Shanghai-based online food ordering and delivery service ele.me, was wrestling with multiple growth-related questions. He had lofty ambitions for his venture but was facing the first major competitive threat in the form of a diversifying entrant. In the face of this threat, and with his inexperience as a business manager, he was unsure about how quickly to try to scale ...Starting at €8.20