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Suitsupply: Expanding into China
Tania Habimana; Lukas Held; Julija Babre; Willem HulsinkCase IVEY-9B14M105-EEntrepreneurship, StrategySuitsupply was founded in 2000 in Amsterdam, the Netherlands. The vertically integrated company made its breakthrough in the Dutch suit market, a market highly saturated by up-market luxury brands and a few lower-end and low-quality brands, by offering bespoke high-quality suits at accessible prices. Through using provocative marketing techniques, challenging retail regulations and laws, and educating consumers on overpricing by its competitors, ...Starting at €8.20