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Morita's Legacy and International Strategy at Sony
Christopher Williams; Nicole Duncan; Gregoire Thomas; Christopher Held; Ami LebendikerCase IVEY-9B12M082-EEntrepreneurship, StrategyTwo years after the death of Sony’s visionary founder, Akio Morita, chief executive officer Noboyuki Idei faced a major crisis. Sony had just posted its worst performance in years and had to figure out if its current strategy needed to change. In pursuit of Morita’s vision to bring entertainment to the masses through innovation and applied technology, Sony had grown from a small Japanese company to a US$50-billion-per-year global corporation. As ...Starting at €8.20