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Why Sustainability Is Now the Key Driver of Innovation (Spanish version)
Nidumolu, Ram; Prahalad, C.K.; Rangaswami, M.R.Article HBS-R0909EService and Operations Management(1) viewing compliance as opportunity; (2) making value chains sustainable; (3) designing sustainable products and services; (4) developing new business models; and (5) creating next-practice platforms. The authors outline the challenges that each stage entails and the capabilities needed to tackle them. This HBR Spotlight article offers a framework for determining your company's green opportunities and an overview of what other organizations a...Starting at €8.20