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Uber Africa: Making Cash and Alternative Payments Work in Kenya through Contextual Leadership
Caren Scheepers; Anastacia MamaboloCase IVEY-9B19M019-EEntrepreneurship, StrategyOn September 30, 2017, the general manager (GM) of Uber Technologies Inc. (Uber) for sub-Saharan Africa, arrived in Nairobi, Kenya, and paid for his Uber service with cash. This functionality of the Uber app represented a new business model for Uber. The GM had to convince global management of the business case for offering cash payment options in Africa; he did so by conducting experiments and showing data that indicated rider numbers had triple...Starting at €8.20