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Plaza, the Logistics Park of Zaragoza (Spanish Version)
Watson, Noel; Kraiselburd, SantiagoCase HBS-611S10Service and Operations ManagementEn el año 2000, el Gobierno de la Comunidad Autónoma de Arag n, España, hizo público un proyecto para el desarrollo de un parque logístico a gran escala en las afueras de la ciudad de Zaragoza. Con una superficie de casi 13 kilómetros cuadrados, PLAZA (un acrónimo de Plataforma Logística de Zaragoza) sería, de lejos aparcar bien construidas o en desarrollo en toda Europa los mayores logística. Este caso ilustra las motivaciones detrás de tal empr...Starting at €8.20
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Strategic Decisions in Locating a New Assembly and Test Plant (A) (Spanish version)
Alcacer, Juan; Herman, KerryCase HBS-716S16Service and Operations ManagementIn mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites includes locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to infrastructure, governance, education, business culture, intellectual property protection, labor markets, experience working with Western firms, and tax breaks and other incentives. Intel's Gene...Starting at €8.20
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Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
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Zara: Managing Stores for Fast Fashion
Ton, Zeynep; Corsi, Elena; Dessain, VincentCase HBS-610042-EService and Operations ManagementPablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store managers were compensated, and creating formal operating procedures for store operations. But he knew he had to be careful. Could an emphasis on improving labor productivity hurt other ...Starting at €8.20
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Daewoo Shipbuilding and Marine Engineering
Upton, David M.; Kim, BowonCase HBS-609018-EService and Operations ManagementExplores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new Chinese competitors. Without outsourcing some of its work to China, DSHM would become uncompetitive. However, in outsourcing the work, some skills would necessarily have to be transf...Starting at €8.20
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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Teaching Note HBS-107078-EService and Operations ManagementTeaching note to (105-023) and (105-024).Starting at €0.00
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Glovo: Expanding Quick Commerce
Moreno, Antonio; Barnett, JamesCase HBS-621094-EService and Operations ManagementIn March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo's quick commerce delivery service and to approach their expansion in Kenya.Starting at €8.20
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Zara: Managing Stores for Fast Fashion (Spanish Version)
Ton, Zeynep; Corsi, Elena; Dessain, VincentCase HBS-614S07Service and Operations ManagementPablo Isla, el CEO de Zara, quería mejorar la eficiencia operativa en la gestión de su red de tiendas. En particular, quería mejorar la productividad laboral en las tiendas. A su juicio, la externalización de ciertas operaciones de la tienda a terceros, cambiando la forma fueron compensados gerentes de las tiendas, y la creación de procedimientos formales de operación para operaciones de la tienda. Pero sabía que tenía que tener cuidado. Podría...Starting at €8.20
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Mercadona (Spanish version)
Ton, Zeynep; Harrow, SimonCase HBS-610S26Service and Operations ManagementThis case presents the predicament of a company trying to do right by its customers and its employees as the economic crisis of 2008 hits home. Fifteen years earlier, this Español supermarket chain had adopted its own version of total quality management, called the Total Quality Model, switching from the industry's traditional high-low pricing to "always low prices" and continuous improvement. These changes called for a well-trained, empowered, a...Starting at €8.20
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EKOL Logistics: Thinking Outside the Box
Shih, Willy; Cekin, EselCase HBS-618037-EService and Operations ManagementThis case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains. It used combinations of land, short-sea, and rail routes to provide different levels of service. The challenge was maximizing utilization of its trucks and tr...Starting at €8.20