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Ford Motor Company: Blueprint for Mobility
Lakhani, Karim R.; Iansiti, Marco; Fisher, NoahCase HBS-614018-EService and Operations ManagementMark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the radily expanding industry of personal mobility. Personal mobility required new technologies and business models that were intraditional at Ford, and Fields had to evaluate the traditional business model colliding with the new business model. To direct these new te...Starting at €8.20