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Nestlé SA: Nescafé Plan in China
Robert Klassen; Ramasastry ChandrasekharCase IVEY-9B15D013-EService and Operations Management, StrategyAWARD WINNING CASE - This case was one of the winners of the 2016 John Molson MBA Case Writing Competition. In 2013, Nestlé SA, in an effort to integrate sustainability into its business model, has recently established the NESCAFÉ Plan. This multi-faceted plan is based on creating shared value. It emphasizes sustainability as a source of competitive advantage and wealth creation, rather than viewing sustainability as a cost to be incurred to mini...Starting at €8.20