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Cinnamon: New Product Introduction
Siegel, Robert; Mirabile, DominicCase SGSB-SM357-EStrategyThis case explores the introduction of a new product that targets both new and existing segments of the investment management services market. Cinnamon, a discretionary investment management app, was founded in the United Kingdom in 2011. With the help of the team’s first product manager, Maria Pasquale (GSB ’11), Cinnamon navigated the new product introduction process: identifying unmet needs, developing value hypotheses, building a minimum vi...Starting at €8.20