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The Mahindra Group: Leading with Purpose
Gulati, Ranjay; Tahilyani, RachnaCase HBS-421091-EKnowledge and CommunicationIndia headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as 'Rise' in 2011. Over the past decade, it has cascaded the essence of 'Rise' as a purpose through the organization. The idea was to "challenge conventional thinking and innovatively use all ...Starting at €8.20