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Wawa: Supply Change Management
Robert W. KeidelCase IVEY-9B11M042-EService and Operations Management, StrategyBy mid-2007, Wawa, headquartered outside Philadelphia, had grown into a chain of 564 convenience stores (200 of which sold gasoline) within a 250-mile radius. A privately owned firm, Wawa employed over 16,000 people and had $4.67 billion of sales in 2006, an increase of 19.6 per cent over the prior year. It was widely admired as a highly effective and humane organization with a loyal and expanding body of customers. This case addresses Wawa’s sup...Starting at €8.20