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Tug-of-War (HBR Case Study and Commentary)
Sheffi, Yossi; Mozaffar, Shakeel; Moffat, Robert W., Jr.; Blascovich, John D.; Lahowchic, NickArticle HBS-R0509A-EService and Operations ManagementJack Emmons, the CEO of Voici Brands, knew his apparel company needed a supply chain overhaul. Over the past couple of years, sales had dropped because of late deliveries, stock-outs, and other supply problems. Meanwhile, a major competitor had significantly reduced its time to market and boosted its bottom line by outsourcing all its product lines to a dazzlingly efficient "supply chain city" in Shanghai. Unfortunately, Jack's company was just t...Starting at €8.20