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Callaway Golf Canada: The Mobile Performance Team
John S. Haywood-Farmer; Brett JackmanCase IVEY-9B08D005-EEntrepreneurship, Service and Operations ManagementOn January 2006, the director of performance management for Callaway Golf Canada (Callaway Canada) was in his Toronto office preparing for his upcoming meeting with Callaway Canada's managing director. The managing director had asked the director of performance management to assess the results of the mobile performance team (MPT) and to design a plan for the 2008 golf season that would ensure that Callaway Canada would stay one step ahead of its ...Starting at €8.20