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BeefChain: El Blockchain y las Dinámicas de Trazabilidad, Calidad y Captura de Valor en el Sector de la Carne de Vacuno
Peter, Zemsky; Enver,Yucesan; Laura,HeelyCase INSEAD-6596SPService and Operations ManagementThe case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture. Among them are the need for an efficient revenue model that can scale up in a seamless fashion and a viable business model to ensure the financial success of all the stakeholders.Starting at €8.20