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SMR: United against a Global Media Giant
Sanghyeak Yoon; Hyungjin Kim; Young-Gul KimCase IVEY-9B18M090-EEntrepreneurship, StrategyIn 2014, recognizing that their leadership in the online media market was weakening, eight Korean television broadcasters severed their ties with YouTube and formed Smart Media Representative Co. Ltd. (SMR), an alliance to collectively distribute online television content and advertising on behalf of the broadcasters. SMR changed the nature of the online video market in Korea. The rights to advertising sales, programming, and distribution that we...Starting at €8.20
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Innovando a través de la participación de las Organizaciones de Sociedad Civil (OSC): El Programa de VIH/SIDA
Garrison J.; Abreu, A.; Sánchez, J.; Rosenmöller, MagdaCase P-1000Service and Operations ManagementEl caso aborda la problemática en el proceso de desarrollo e implementación del Programa Nacional de lucha contra el SIDA (Síndrome de Inmunodeficiencia Adquirido) y las ETS (Enfermedades de Transmisión Sexual) en Brasil, que contó con el fuerte protagonismo de las ONG (Organizaciones No Gubernamentales) en las actividades de prevención y apoyo en el tratamiento, en función de su gran efectividad y facilidad de llegada en los grupos de alto riesg...Starting at €8.20
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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La reestructuración del sistema local de salud, de financiamiento y modelo asistencial: el caso de Camaragibe - Nota del Instructor
Sánchez, J.; Rosenmöller, MagdaTeaching Note PT-18Service and Operations ManagementStarting at €0.00
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Graphisoft
Pistrui J.; Roure, JuanCase P-932-EService and Operations ManagementGraphisoft is a Hungarian based technology company that develops, markets and supports advanced 3D computer aided design (CAD) software for the architecture, engineering and construction (AEC) industries. Their leading product -ArchiCAD®- is designed for the personal computer platform and represented 90% of the $19 million in company sales in 1996. ArchiCAD is sold in 80 countries and in 19 different languages. The case reviews the entrepreneuria...Starting at €8.20
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Coopers & Lybrand in Hungary (B) (Spanish version)
Loveman, Gary W.; Hallowell, RogerCase HBS-620S03Service and Operations ManagementCoopers & Lybrand open an office in Hungary.Starting at €5.74
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Korean Air: The Nut Rage Incident
Thompson S.H. Teo; Mei Jie ZhaoCase IVEY-9B15D017-EService and Operations Management, StrategyIn December 2014, after receiving poor service on a flight, a senior vice president at Korean Air lashed out at the flight attendants and delayed the flight’s departure until the chief attendant was returned to the gate. Following a tepid apology from her father, Korean Air’s chief executive officer, her actions drew a public backlash because they exposed the sense of entitlement prevalent among rich family conglomerates in South Korea. How shoul...Starting at €8.20
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Hummus Bar: Dipping into International Markets
Ilan Alon; Jennifer Dugosh; Yusaf AkbarCase IVEY-9B13M060-EEntrepreneurship, StrategyThe founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.Starting at €8.20
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Cconma.com in South Korea: An Innovative E-Commerce Platform
Jin-Su Kang; Stephen DowningCase IVEY-9B15M020-EEntrepreneurship, StrategyIn August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, includ...Starting at €8.20