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Mass Customization in Haifei Bus Company
Zhiduan Xu; Tianyang Wang; Xiaowen Hu; Yan LuCase IVEY-9B16D021-EService and Operations Management, StrategyThe Haifei Bus Company (Haifei), the leader in bus manufacturing in China, specialized in research and development, production, and sales of passenger buses. In 2010, Haifei’s general manager was concerned with the business process re-engineering project the company had launched in 2009. The goal of this project was to transform Haifei’s standardized production mode to one of mass customization. The new mode would deliver a competitive advantage ...Starting at €8.20