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Axis My India
Raman, Ananth; Winslow, Ann B.; Dey, KairaviCase HBS-621075-EService and Operations ManagementPradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI's rigorous process of research, primary data collection from each constituency, quality checking of data by auditors and data analysis. AMI partnered with India Today Group to broadc...Starting at €8.20