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Asterand: Learning from Failure
Anne Snowdon; Hannah Standing Rasmussen; David MaslachCase IVEY-9B12D018-EEntrepreneurship, Service and Operations ManagementThis case chronicles the challenges of establishing an innovative tissue bank service to accelerate the research and development processes of biotechnology and pharmaceutical companies worldwide. Asterand’s two major challenges involved achieving a standardized approach to collecting tissue samples in hospitals all over the world and achieving the highest possible quality of tissue samples shipped to their primary customer, Amgen. Despite the ide...Starting at €8.20