This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Escape Outdoors: The Herschel Brand Mix Decision
Sherry Finney; Meghan Finney; Gemma WhyteCase IVEY-9B20A047-EEntrepreneurship, Marketing, StrategyThe co-manager and partner at Escape Outdoors (EO), North Sydney, Nova Scotia had to decide if the adoption of Herschel Supply Co. (Herschel) products—as part of her outdoor store’s product mix—was a good decision for her company. Herschel had never been included in the traditional outdoor mix of brands, and EO’s market was an older clientele than Herschel’s. Marketing factors affecting her decision to adopt a new brand included buyer behaviour, ...Starting at €8.20