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Nudestix: Thriving in Spite of a Global Pandemic
Lee Watkiss; Samantha KrolCase IVEY-9B21M026-ELeadership and People Management, StrategyAs 2019 ended, the founder and chief executive officer of Nudestix Inc. (Nudestix) had overseen phenomenal growth during the firm’s five years of operation. However, the company was about to encounter a series of issues as a result of the global COVID-19 pandemic that resulted in lockdowns, stay-at-home orders, and closures of non-essential businesses around the world. Nudestix, like many companies, suffered a severe decline in revenue. How could...Starting at €8.20