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BikeCo and EngInc: Endless Possibilities (Handout A)
Vanessa C. Hasse; Maclaren ForrestExercise IVEY-W36163-EStrategyThis experiential exercise is designed to teach students how joint ventures can entail inherent tensions that resemble a real-world prisoner’s dilemma. In the context of a (hypothetical) international collaboration in the global bicycle industry, students are put in the position of the parent firms’ decision-makers and must decide between accessing the other’s knowledge versus wanting to acquire (i.e., own) it. Students are thereby incentivized t...Starting at €8.20