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7 Days Inn: Operations Strategy
Gang Chen; Liang XuCase IVEY-9B12D023-EEntrepreneurship, Service and Operations Management, StrategyAWARD WINNING CASE - This case won the Emerging Global Chines Competitors, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. 7 Days Inn, a leading hotel group in China, was established in 2005 and was listed on the New York Stock Exchange in 2009. It now operates more than 1,000 hotels in 168 major Chinese cities and has enrolled more than 30 million customers in its membership club. Its success is largely due t...Starting at €8.20