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ZGM: Balancing Culture and Productivity at a Service Company
Denise Chenger, Christian CookCase IVEY-W34568-ELeadership and People Management, StrategyThe partners at ZGM Modern Marketing were pleased with their growth and progress of working within the highly competitive marketing industry and had confidence in their team of skilled employees supporting the company’s success. But they also knew a good thing never lasts forever and had to continually strategize to stay ahead of the competition. While the partners were used to being very hands-on with the day-to-day management of people, ZGM had...Starting at €8.20