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Simpson Seeds: Growing the Next Generation
Vanessa M. Strike; David Bentall; Christine LoweCase IVEY-9B16C051-EEntrepreneurship, Leadership and People ManagementGreg Simpson was the chief executive officer of Simpson Seeds Inc. (SSI). He and his two brothers, second-generation owners of a family farm, had started the seed company. From humble beginnings in Moose Jaw, SSI had grown to be the largest privately owned lentil exporter and seed retailer in Saskatchewan, Canada, distributing pulses to nearly 80 countries worldwide. Simpson and his brothers had recently added a new red lentil–splitting plant to ...Starting at €8.20