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WestJet Airlines: Information Technology Governance and Corporate Strategy
Malcolm Munro; Sharaz KhanCase IVEY-9B13E020-EInformation Technologies, StrategyWestJet Airlines grew from a startup regional carrier in 1996 serving five Western Canadian cities to an international airline with more than 80 destinations and 9,000 employees by 2011. In a strategic move to implement code sharing and several other strategic IT applications to enhance WestJet's competitiveness, the CEO and his executive team hired an experienced and highly successful CIO to bring WestJet up to par with other airlines. The new C...Starting at €8.20