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Comcast Corporation (Spanish Version)
Elberse, Anita; Schreiber, JasonCase HBS-512S04MarketingEn octubre de 2006, los ejecutivos de Comcast habían entrado en negociaciones con las redes de difusión para ampliar la selección de contenidos de la red de distribución gratuita a través de su servicio de vídeo bajo demanda (VOD). Las principales cadenas de televisión, sin embargo, no estaban seguros del efecto que tendría en regulares "lineal" de audiencia de los programas a transmitirse cada noche a la hora programada, y temían que si las audi...Starting at €8.20
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Comcast Corp.
Elberse, Anita; Schreiber, JasonCase HBS-507080-EMarketingIn October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on regular "linear" viewership of programs airing every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising...Starting at €8.20