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Marquee: The Business of Nightlife
Elberse, Anita; Barlow, Ryan; Wong, SheldonCase HBS-509019-EMarketingIn December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for what seems an eternity in the nightlife industry. However, concerns remain about Marquee's staying power, rising costs, and increased competition. When is the right time for Te...Starting at €8.20