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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Cambio en Whirlpool Corporation (A)
Rivkin, Jan W.; Leonard, Dorothy; Hamel, GaryCase HBS-706S48StrategyEn 1998, el director general de Whirlpool Corp. decide cambiar la estrategia de la empresa de manera significativa para escapar de un "punto muerto" cada vez menos atractiva en la industria de los electrodomésticos. El cambio que se propone implica un cambio fundamental en el enfoque de la compañía - desde la fabricación hasta la marca - y requiere el desarrollo de nuevas capacidades de organización en conjunto. Examina toda la gama de ajustes qu...Starting at €8.20
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Amazon Go: Venturing into Traditional Retail (Spanish version)
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17MS092Entrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20