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Regional Strategies for Global Leadership (Spanish version)
Ghemawat, PankajArticle HBS-R0512FStrategyhome base, portfolio, hub, platform, and mandate. Some companies adopt the strategies in sequence, but the most nimble switch from one to another and combine approaches as their markets and businesses evolve. At Toyota, for example, exports from the home base continue to be substantial even as the company builds up an international manufacturing presence. And as Toyota achieves economies of scale and scope with a strong network of hubs, the comp...Starting at €8.20
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Breakthrough Thinking from Inside the Box (Spanish version)
Coyne, Kevin P.; Clifford, Patricia Gorman; Dye, ReneeArticle HBS-R0712EStrategyEach is something that adults loved as children and that was reproduced in an expensive form for grown-ups. Asking brainstorming participants to ponder how their childhood passions could be recast as adult offerings might generate some fabulous ideas for new products or services.Starting at €8.20
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How the Best Divest (Spanish version)
Mankins, Michael C.; Harding, David; Weddigen, Rolf-MagnusArticle HBS-R0810FStrategyconsistently able to sell at the right time and in the right way to create the most value for their shareholders.Starting at €8.20
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Creativity and the Role of the Leader (Spanish version)
Amabile, Teresa M.; Khaire, MuktiArticle HBS-R0810GStrategyThe leader's job is not to be the source of ideas but to encourage and champion ideas. Leaders must tap the imagination of employees at all ranks and ask inspiring questions. They also need to help their organizations incorporate diverse perspectives, which spur creative insights, and facilitate creative collaboration by, for instance, harnessing new technologies. The participants shared tactics for enabling discoveries, as well as thoughts on h...Starting at €8.20
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Cómo realizar mejores inversiones en la base de la pir mide
London, TedArticle HBS-R0905JStrategyA pesar de que tienen historias y datos para sentirse bien sobre hitos, la mayoría de los emprendimientos que sirven a los pobres del mundo no tienen una forma sistemática para medir qué tan bien están consecución de sus objetivos. Para hacer frente a esa necesidad, Londres, el director de la Universidad de Base de la Pirámide Iniciativa de Michigan, ha ideado una nueva herramienta. Base del Marco de Evaluación de Impacto Pirámide de Londres expl...Starting at €8.20
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Should You Launch a Fighter Brand? (Spanish version)
Ritson, MarkArticle HBS-R0910KStrategylaunching a fighter brand. A fighter brand is designed to protect a premium offering by combating, and ideally eliminating, its cheaper competitors. The textbook example is Busch beer, which Anheuser-Busch introduced in 1955 at half the wholesale price of Budweiser. Busch fended off the inexpensive regional beers that were eating into Bud's sales and, even better, opened up a brand-new market segment for the company. Unfortunately, such victorie...Starting at €8.20
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Roaring Out of Recession (Spanish version)
Gulati, Ranjay; Nohria, Nitin; Wohlgezogen, FranzArticle HBS-R1003CStrategya combination of cutting costs, mainly by improving operational efficiency (rather than by slashing the number of employees relative to peers), and developing new business opportunities by making significantly greater investments than rivals do in R&D and marketing while also investing in plants and machinery.Starting at €8.20
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Competing on Talent Analytics (Spanish version)
Davenport, Thomas H.; Harris, Jeanne; Shapiro, JeremyArticle HBS-R1010BStrategyDo investments in your employees actually affect workforce performance? Who are your top performers? How can you empower and motivate other employees to excel? Leading edge companies such as Google, Best Buy, P&G, and Sysco use sophisticated data-collection technology and analysis to answer these questions, leveraging a range of analytics to improve the way they attract and retain talent, connect their employee data to business performance, diffe...Starting at €8.20
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Supply Chain Optimization at Hugo Boss (B) - The M-Ratio (Spanish Version)
Raman, Ananth; Kanji, Zahra; DeHoratius, NicoleCase HBS-610S09Service and Operations ManagementEvaluamos el impacto de un piloto de la cadena de suministro en práctica de Hugo Boss. Este piloto implicaba alterar la forma en que los pedidos de Hugo Boss de sus proveedores. Exploramos el desafío de evaluar el impacto del cambio de cadena de suministro, la relación entre el rendimiento operativo y resultados de la empresa, y la relación entre las ventas, el inventario, y la disponibilidad de los productos.Starting at €5.74
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Plaza, the Logistics Park of Zaragoza (Spanish Version)
Watson, Noel; Kraiselburd, SantiagoCase HBS-611S10Service and Operations ManagementEn el año 2000, el Gobierno de la Comunidad Autónoma de Arag n, España, hizo público un proyecto para el desarrollo de un parque logístico a gran escala en las afueras de la ciudad de Zaragoza. Con una superficie de casi 13 kilómetros cuadrados, PLAZA (un acrónimo de Plataforma Logística de Zaragoza) sería, de lejos aparcar bien construidas o en desarrollo en toda Europa los mayores logística. Este caso ilustra las motivaciones detrás de tal empr...Starting at €8.20