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Personifwy by Wishyogi: Not Afraid of Ghost Talent
Jyotsna BhatnagarCase IVEY-W27518-EDecision Analysis, Leadership and People ManagementIn 2020, Neha Mathur and Debi Kar co-founded the start-up Wishyogi India Pvt. Limited in Bangalore, India, and launched an online HR platform called Personifwy. Driven by artificial intelligence (AI), Personifwy analyzes employee engagement experiences and integrates data with the client’s own systems, thus serving as an HR analytics platform. During their interactions with clients, Mathur and Kar discovered a gap in the process of recruiting pro...Starting at €8.20