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Safe-Run Group: Greening the Customer's Production
Qinghua Zhu, Junjun Liu, Stephan VachonCase IVEY-W30133-EService and Operations Management, StrategyTire-building machinery producer Safe-Run Group (Safe-Run) was a second-tier supplier in the automotive industry. Responding to “green supply chain” initiatives in the industry, including by Safe-Run’s major clients, the company started working on a new environmentally friendly meridian machine. The results of a pilot test led by Zhijun Li, vice-president and head of research and development at Safe-Run, proved very promising both in terms of ene...Starting at €8.20