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Milango Financial Services
Nicole R.D. Haggerty; Fridah Theuri; Meera Haji; Nurin Jamal; Nadeem NathooCase IVEY-9B13M052-EEntrepreneurship, StrategyThe co-founder of a Kenyan microfinance institution was troubled. Although his company had experienced great success in the past three years, it faced cash flow problems in June 2012. The co-founder had exhausted his personal resources and seeks an investor, local or international banks, or a process improvement program to ensure the company’s long-term success. The co-founder needed to evaluate his options and propose a solution to the other boa...Starting at €8.20
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Cool Pastures Dairy: Kenya's Changing Milk Market (C)
Nicole R.D. Haggerty; Pamela Odhiambo; Tom Collins; Robert Freele; Andrea LeungCase IVEY-9B13M046-EEntrepreneurship, StrategyPart C of a three-part series. See 9B13M044 and 9B13M045.Starting at €5.74
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Cool Pastures Dairy: Kenya's Changing Milk Market (B)
Nicole R.D. Haggerty; Pamela Odhiambo; Tom Collins; Robert Freele; Andrea LeungCase IVEY-9B13M045-EEntrepreneurship, StrategyPart B of a three-part series. See 9B13M044 and 9B13M046.Starting at €5.74
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Enhancing Competitive Strategy at Darling Kenya
Pamela Odhiambo; Nicole R.D. Haggerty; Ali Kanji; Brandon SwartzCase IVEY-9B15A012-EEntrepreneurship, Marketing, StrategyIn September 2013, the managing director of Darling Kenya, a hair care product company headquartered in Nairobi, was pondering his next move. As a leader in the beauty hair care industry in Africa, the company needed to stay a step ahead of increasing competition from both local and multinational firms. With limited room to grow in the industry, he was looking at a set of alternatives to protect Darling’s brand from losing market share. Which opt...Starting at €8.20
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iSpace: Expanding a Start-Up Hub for West African Entrepreneurs
Nicole R.D. Haggerty; Darkwah Joseph Asante; Emma Hogeterp; Ali Beres; Hui FangCase IVEY-9B18M097-EEntrepreneurship, StrategyiSpace, a start-up hub that focused on women in technology, was founded in 2013 in Ghana’s capital, Accra, and provided space, technology, and funding to 62 entrepreneurs. In May 2017, the co-founder wanted to expand the business to maximize social impact by empowering a greater number of entrepreneurs who lacked technical skills, emotional support, and access to funding. iSpace had four strategies to choose from to meet its goal: create new prog...Starting at €8.20
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Feed Green Ethiopia Exports: Stabilizing Product Quality and Price
Nicole R.D. Haggerty; Carmen Leung; Jensen Liu; Katherine TanCase IVEY-9B18M102-EEntrepreneurship, StrategyIn mid-2015, the managing director of Feed Green Ethiopia Exports PLC (FGE), one of Ethiopia's leading export companies, faced a pivotal decision. FGE specialized in herbs and spices, and the price of one of FGE's major products, paprika, had skyrocketed in the past six months. As a result, FGE had sustained a massive loss. This problem had taken a toll on FGE's profitability, and the company's future was on the line. The managing director needed...Starting at €8.20
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Fastjet: Strategy and Expansion
Nicole R.D. Haggerty; James Spillane; Jocelyn Carabott; Cheryl Mok; Nicole WiebeCase IVEY-9B18D018-EEntrepreneurship, Service and Operations Management, StrategyIn 2012, Fastjet acquired Fly540, a low-cost airline with operations in Tanzania, Kenya, Angola, and Ghana, and began operating as a low-cost carrier with the goal to become the most successful pan-African low-cost airline. Since starting operations, FastStarting at €8.20
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eLengo: Building Business Models to Address Macro-Opportunities (B)
Nicole R.D. Haggerty; Trevor WrightCase IVEY-9B19E015-EEntrepreneurship, Information Technologies, StrategyWith his primary research on the Kenyan agricultural market completed, the entrepreneur needed to analyze the new data using design-thinking frameworks, and then formulate a value proposition that used his resources and processes to address the large-scalStarting at €5.74
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Exotic Expeditions Tanzania Ltd.: Competing in Highly Saturated Markets
Nicole R.D. Haggerty; Serena Virani; Caroline Wu; Victoria Stopar; Fatima HaqCase IVEY-9B20A006-EEntrepreneurship, Marketing, StrategyBased in Mwanza, Tanzania, family-owned and operated Exotic Expeditions Tanzania Ltd. was a leading tour operator in East Africa. The company was purchased in December 2014 and experienced considerable success the following year. The owners felt that there was an opportunity for growth within the company and believed that the best way to realize this growth was to improve their marketing efforts and service offerings. The family wanted to remain ...Starting at €8.20
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Cool Pastures Dairy: Kenya's Changing Milk Market (A)
Nicole R.D. Haggerty; Pamela Odhiambo; Tom Collins; Robert Freele; Andrea LeungCase IVEY-9B13M044-EEntrepreneurship, StrategyThis three-part case highlights the strategic decision-making and growth management challenges in the suddenly liberalized Kenyan dairy industry. Following the 1999 collapse of the nation-wide distribution system on which small-scale dairy farmers in Kenya relied to reach the market, the resulting gap in the value chain between supply and demand created an opportunity for one entrepreneur. Cool Pastures Dairy was later founded in 1999 and rapidly...Starting at €8.20