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Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Israeli, Ayelet; Tauro, Danilo; Gulick, SarahCase HBS-520087-EMarketingThis case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and video content. At its peak, one of its acquisitions had an IPO valuation of almost 1 billion dollars. However, Sizmek struggled with an integration that was taking longer than expect...Starting at €8.20
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Gestión de precios en Forum Barcelona 2004
Grasas, Alex; Ribera, JaumeCase P-1070MarketingEl caso plantea la posible aplicación de la metodología de precios dinámicos a la venta de tickets para el Fórum Universal de las Culturas Barcelona 2004. A principios de enero de 2004, la organización había vendido un número importante de entradas y se planteaba cómo gestionar la venta del resto antes de la inauguración del evento.Starting at €8.20