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NatureSweet
Alvarez, Jose B.; Reinhardt, Forest L.; Kindred, NatalieCase HBS-518002-ELeadership and People ManagementThis case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the U.S. and $329 million in 2016 revenues. CEO Bryant Ambelang treated NatureSweet more like a consumer-packaged goods manufacturer than an agricultural producer, with a focus on consistency, branding, margin and price stability, and a frontline-worker-centric ...Starting at €8.20