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How Great Companies Think Differently (Spanish version)
Kanter, Rosabeth MossArticle HBS-R1111CStrategyan institutional logic. These companies believe that they are more than money making machines; they are also a vehicle for advancing societal goals. They deliver more than just financial returns; they also build enduring institutions. At great companies, institutional logic takes its place alongside economic logic in research, analysis, and managerial decision making. Six facets of institutional logic-a common purpose, a long-term focus, emotion...Starting at €8.20