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Prices
Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarTechnical Note MN-385-EAccounting and Control, MarketingDeveloping a pricing policy is particularly complex. While a company can choose from different pricing strategies, it should always be aware that a price is the expression of a value. This value depends on various factors, including the perceived quality of a product and brand reputation. A company must also consider its cost structure, since pricing below cost would lead to financial losses. Furthermore, it must study the behavior of its competi...Starting at €8.20
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Performance Pay at Safelite Auto Glass (A) (Spanish version)
Hall, Brian J.; Madigan, Carleen; Lazear, EdwardCase HBS-808S09Accounting and ControlDescribes a company's changing of its compensation and incentive plan. In particular, it shows how a change from hourly pay to piece rate pay (for windshield installers) affected productivity, pay, and turnover.Starting at €8.20
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Performance Pay at Safelite Auto Glass (B) (Spanish version)
Hall, Brian J.; Madigan, Carleen; Lazear, EdwardCase HBS-808S10Accounting and ControlSupplements the (A) case.Starting at €5.74
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Precios
Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarTechnical Note MN-385Accounting and Control, MarketingEl diseño de una política de precios es especialmente complejo. La empresa puede decidir entre distintas estrategias de fijación de precios, pero siempre debe tener claro que un precio es la expresión de un valor. Este valor depende de varios factores, como la calidad percibida de un producto o la imagen de marca, entre otros. La empresa también debe estudiar su estructura de costes, ya que un precio menor a éstos repercutiría en pérdidas económi...Starting at €8.20
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Airtex Aviation (Spanish version)
Hall, Brian J.; Madigan, CarleenCase HBS-804S03Accounting and ControlTwo young and inexperienced MBAs buy a virtually bankrupt company. They design a decentralized control system organized around profit centers. As a case in control systems, there is ample detail for a discussion of design issues, control of independent profit centers, and details about decentralized control. A rewritten version of an earlier case.Starting at €8.20