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McCormick & Co.: Deploying Artificial Intelligence in New Product Development
Darren Meister, Ramasastry ChandrasekharCase IVEY-W25509-EInformation Technologies, StrategyIn February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial IntelligeStarting at €8.20
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Philips: From Products to Platforms - Teaching Note
Darren Meister, Ramasastry ChandrasekharTeaching Note IVEY-W25546-EInformation Technologies, StrategyTeaching note for product W25545.Starting at €0.00
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McCormick & Co.: Deploying Artificial Intelligence in New Product Development - Teaching Note
Darren Meister, Ramasastry ChandrasekharTeaching Note IVEY-W25510-EInformation Technologies, StrategyTeaching note for product W25509.Starting at €0.00
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CloneTech: Start-up and University Collaboration in IoT Precision Agriculture
Figueredo, Alvaro; Coma, Pablo; Castillo, Sofía; Arriola, Estefanía; García Caffaro, Isabella; Velásquez, TeresaCase INCAE-31365_E-EInformation TechnologiesCloneTech is a Costa Rican startup in agricultural technologies that collaborated with the Universidad del Valle de Guatemala. We explored the process through which CloneTech established and consolidated itself as a company, how it came to collaborate with a Guatemalan university and, finally, the implications and impact of this collaboration. It was necessary to form a multidisciplinary group to develop the project, given that it united the tech...Starting at €8.20
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Philips: From Products to Platforms
Darren Meister, Ramasastry ChandrasekharCase IVEY-W25545-EInformation Technologies, StrategyIn March 2020, the chief innovation and strategy officer (CISO) of Amsterdam-based Koninklijke Philips NV (Philips), a global leader in health technology, was surveying the distance that Philips had traversed in its transition from products to platforms.Starting at €8.20