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Microsoft Server & Tools
Iansiti, Marco; Serels, AlainCase HBS-613031-EInformation TechnologiesIn 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well, Microsoft's leadership understood that cloud based solutions would become more prevalent in the future. As the newly appointed President of STB, Satya Nadella had to find a balance b...Starting at €8.20
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Microsoft Server & Tools (C)
Iansiti, Marco; Serels, AlainCase HBS-613047-EInformation TechnologiesSupplement for case 613031. Update on progress of Microsoft's Server & Tools Business through August 2012. Pleased with the Windows Azure product, Satya Nadella must decide how to attract customers to the cloud based platform.Starting at €5.74
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Microsoft Server & Tools (Spanish Version)
Iansiti, Marco; Serels, AlainCase HBS-615S05Information TechnologiesIn 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well, Microsoft's leadership understood that cloud based solutions would become more prevalent in the future. As the newly appointed President of STB, Satya Nadella had to find a balance b...Starting at €8.20
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Luckin Coffee: Digital Strategies, Governance, and Ethics
Yulin Fang, Ning Su, Yuqin JiangCase IVEY-W24623-EInformation TechnologiesDesigned as a coffee chain enabled by a digital platform, Luckin Coffee Inc. leveraged extensive customer behavior data gathered from its application (app), information systems, and technologies to offer innovative customer experience and high operationalStarting at €8.20
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Luckin Coffee: Digital Strategies, Governance, and Ethics - Teaching Note
Yulin Fang, Ning Su, Yuqin JiangTeaching Note IVEY-W24624-EInformation TechnologiesTeaching note for product W24623.Starting at €0.00