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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
Derrick Neufeld; Ning Su; Ken Mark; Vy Hoang; Michael LaPalme; Angela VavitsasCase IVEY-9B19E003-EEntrepreneurship, Information Technologies, StrategyIn 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business i...Starting at €8.20
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Roku: Designing a Business Model for TV Streaming
Ning Su; Tiwalola IloriCase IVEY-W33320-EInformation Technologies, StrategyRoku Inc. was launched in 2008 as a spinoff from Netflix. Inc. The company sold streaming devices—tools that transformed standard televisions into smart TVs—and operated a free advertising-supported streaming television service called The Roku Channel. Throughout the 2010s, Roku Inc. dominated the streaming device industry. In late 2022, however, the company was facing several challenges. Increased operating expenses from recent investments in co...Starting at €8.20
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Roku: Designing a Business Model for TV Streaming - Teaching Note
Ning Su; Tiwalola IloriTeaching Note IVEY-W33321-EInformation Technologies, StrategyTeaching note for product W33320.Starting at €0.00