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Roku: Designing a Business Model for TV Streaming
Ning Su; Tiwalola IloriCase IVEY-W33320-EInformation Technologies, StrategyRoku Inc. was launched in 2008 as a spinoff from Netflix. Inc. The company sold streaming devices—tools that transformed standard televisions into smart TVs—and operated a free advertising-supported streaming television service called The Roku Channel. Throughout the 2010s, Roku Inc. dominated the streaming device industry. In late 2022, however, the company was facing several challenges. Increased operating expenses from recent investments in co...Starting at €8.20
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Roku: Designing a Business Model for TV Streaming - Teaching Note
Ning Su; Tiwalola IloriTeaching Note IVEY-W33321-EInformation Technologies, StrategyTeaching note for product W33320.Starting at €0.00
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Tres pasos para acometer con éxito la transformación digital
Villanueva, Julián; Ferrándiz, LuisArticle ART-2980Information Technologies, Marketing, StrategyTras entrevistar a altos directivos de 22 empresas para identificar las mejores prácticas (y pasos en falso) del proceso de transformación digital, los autores proponen un modelo que han bautizado como "escalera de la digitalización". El primer escalón es la correcta interpretación de las fuerzas del mercado, que exige centrarse en los clientes. Pero, como las necesidades de estos no evolucionan en el vacío, los directivos también deben analizar ...Starting at €8.20
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3 Steps to Market-Driven Digital Transformation
Villanueva, Julián; Ferrándiz, LuisArticle ART-2980-EInformation Technologies, Marketing, StrategyThe authors interviewed C-suite executives from 22 companies to discover best practices, and missteps, on the path to getting a business ready for a digitally transformed world. Their model, called the Stairway to Digitalization, starts with the ability to interpret market forces. This demands a marketing-driven fixation on customers, but since customers' evolving needs do not happen in a vacuum, managers also need to analyze competitors, collabo...Starting at €8.20