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Openforyou.com
Dahab, Deborah; Segarra, José AntonioCase M-1107Information Technologies, MarketingUna nueva tienda virtual de bicicletas y accesorios dirigida a los deportistas de práctica intensiva se plantea alternativas de crecimiento y financiación a la luz de los modestos resultados iniciales. El empresario, un MBA reconvertido del mundo "off-line", reflexiona sobre los errores cometidos y el futuro de su negocio. ¿Hay que cambiar la marca? ¿Es correcta la política de precios? ¿Cómo dar viabilidad al sitio y lograr visitas útiles? ¿Cómo ...Starting at €8.20
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Openforyou.com
Dahab, Deborah; Segarra, José AntonioCase M-1107-EInformation Technologies, MarketingA new virtual store selling bicycles and accessories aimed at serious cyclists is weighing up the alternatives for growth and financing in light of modest initial results. The entrepreneur, an MBA who has made the switch from off-line business, reflects on the mistakes made in the past and how best to grow the business in the future. Should he change the brand? Is the pricing policy right? How can he make the site viable and increase the number o...Starting at €8.20
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Roku: Designing a Business Model for TV Streaming
Ning Su; Tiwalola IloriCase IVEY-W33320-EInformation Technologies, StrategyRoku Inc. was launched in 2008 as a spinoff from Netflix. Inc. The company sold streaming devices—tools that transformed standard televisions into smart TVs—and operated a free advertising-supported streaming television service called The Roku Channel. Throughout the 2010s, Roku Inc. dominated the streaming device industry. In late 2022, however, the company was facing several challenges. Increased operating expenses from recent investments in co...Starting at €8.20
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Roku: Designing a Business Model for TV Streaming - Teaching Note
Ning Su; Tiwalola IloriTeaching Note IVEY-W33321-EInformation Technologies, StrategyTeaching note for product W33320.Starting at €0.00