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Forest Cabin: Building Resilience During the Pandemic
Miao Cui; Jinfang Qian; Heng Wu; Wenbo Jiang; Lili CuiCase IVEY-W27138-EInformation Technologies, StrategyShanghai Forest Cabin Biotechnology Co., Ltd. (Forest Cabin) was a skin care product manufacturer and retailer that had focused on developing offline stores. At the beginning of 2020, however, the onset of the COVID-19 pandemic stagnated offline sales activities. Half of Forest Cabin’s offline stores closed at that time, and the existing stores had few customers, slowing the offline sales business. Forest Cabin rapidly initiated live streaming sa...Starting at €8.20
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Forest Cabin: Building Resilience During the Pandemic - Teaching Note
Miao Cui; Jinfang Qian; Heng Wu; Wenbo Jiang; Lili CuiTeaching Note IVEY-W27139-EInformation Technologies, StrategyTeaching note for product W27138.Starting at €0.00
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Roku: Designing a Business Model for TV Streaming
Ning Su; Tiwalola IloriCase IVEY-W33320-EInformation Technologies, StrategyRoku Inc. was launched in 2008 as a spinoff from Netflix. Inc. The company sold streaming devices—tools that transformed standard televisions into smart TVs—and operated a free advertising-supported streaming television service called The Roku Channel. Throughout the 2010s, Roku Inc. dominated the streaming device industry. In late 2022, however, the company was facing several challenges. Increased operating expenses from recent investments in co...Starting at €8.20
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The Palace Museum: The Future of its Digital Transformation
Miao Cui; Wanling Li; Xin LiCase IVEY-W25395-EInformation Technologies, StrategyBeijing’s Palace Museum was facing the threat of becoming irrelevant and obsolete. A former imperial palace, it housed thousands of priceless cultural relics of historical importance and was once a destination in high demand. However, over time, the museum found its popularity with modern youth was waning. To address this problem, the Palace Museum chose to follow in the footsteps of other global museums and in 1998, launched a digital transforma...Starting at €8.20
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Roku: Designing a Business Model for TV Streaming - Teaching Note
Ning Su; Tiwalola IloriTeaching Note IVEY-W33321-EInformation Technologies, StrategyTeaching note for product W33320.Starting at €0.00