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You May Not Need Big Data After All
Ross, Jeanne W.; Beath, Cynthia M.; Quaadgras, AnneArticle HBS-R1312F-EInformation TechnologiesWhy do companies have so little to show for their investments in big data? The biggest reason is that they aren't doing a good job using the data they already have. They don't know how to manage the information embedded in their operating systems, analyze it in ways that enhance their understanding, and then make changes in response to new evidence and insights. The few companies that have adopted evidence-based decision making ensure that all de...Starting at €8.20
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adidas Group: IT Multi-Sourcing at Adidas, Teaching Note
Applegate, Lynda M.; Saunders, Carol; Gill, Grandon; Wiener, MartinTeaching Note HBS-816087-EInformation TechnologiesTeaching note for case 815002.Starting at €0.00
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adidas Group: IT Multi-Sourcing at adidas
Applegate, Lynda M.; Wiener, Martin; Saunders, Carol; Gill, GrandonCase HBS-815002-EInformation TechnologiesThis case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas carefully selected two tier-2 vendors to work with its primary tier-1 vendor, a large Indian outsourcing firm that it had worked with closely for over a decade. The management of the multi...Starting at €8.20