This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Los mecanismos de la confianza digital
Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, MareikeArticle ART-2887Information Technologies, Innovation and ChangeHistóricamente, todas las expansiones económicas importantes se han acompañado de nuevos sistemas de confianza. Hoy, las empresas de la economía colaborativa catalizan una expansión que devolverá a nuestras interacciones económicas los aspectos sociales del comercio marginados por el capitalismo del siglo XX y dará pie a un nuevo sistema basado en la multitud e impulsado por la confianza digital. Los autores muestran que, con las herramientas dig...Starting at €8.20
-
You May Not Need Big Data After All
Ross, Jeanne W.; Beath, Cynthia M.; Quaadgras, AnneArticle HBS-R1312F-EInformation TechnologiesWhy do companies have so little to show for their investments in big data? The biggest reason is that they aren't doing a good job using the data they already have. They don't know how to manage the information embedded in their operating systems, analyze it in ways that enhance their understanding, and then make changes in response to new evidence and insights. The few companies that have adopted evidence-based decision making ensure that all de...Starting at €8.20
-
How Digital Trust Powers the Sharing Economy
Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, MareikeArticle ART-2887-EInformation Technologies, Innovation and ChangeOver the centuries, each significant economic expansion has been enabled by the accompanying creation of new trust systems -- from village-based trade and informal trader networks, through contracts, government standards and financial institutions, to today's corporate brands. Emerging digital platforms are catalyzing a new expansion that will reintegrate into our economic interactions the social aspects of commerce that were marginalized by 20th...Starting at €8.20
-
Economía colaborativa: de riesgo a oportunidad
Lago, Alejandro; Sieber, Sandra; Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, Mareike; Ranchordás, SofiaDossier DOS-30Information Technologies, Innovation and Change, Strategy¿Cuáles son las claves de los modelos de negocio que pueden poner en jaque su empresa?Starting at €15.00
-
Make Way for the Sharing Economy
Lago, Alejandro; Sieber, Sandra; Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, Mareike; Ranchordás, SofiaDossier DOS-30-EInformation Technologies, Innovation and Change, StrategySharing, collaborative, peer-to-peer: whatever you call it, this dossier will help you manage the opportunities.Starting at €15.00